Custom CRM for Real Estate Agencies
Lead routing, listing sync and commission automation coded from scratch — not a rebranded generic real estate SaaS.
Overview
Real estate agencies operate across portals, brokerages, agents and commission structures that no packaged CRM models properly. So leads arrive in five inboxes, listings are updated by hand in multiple systems, and commission splits get calculated in a spreadsheet that only one person understands.
We build the connective system: a custom CRM with real integrations into the portals and platforms you already use, automated lead distribution rules that match your team structure, and commission logic encoded exactly as your agreements define it.
What usually breaks
- Leads lost between portal inboxes, web forms and phone calls
- Listing data maintained manually in several places at once
- Agent performance invisible until the end of the quarter
- Commission splits and payouts calculated by hand every month
- Client follow-up dependent on individual agent discipline
What a fully custom system looks like
- 01
Custom real estate CRM
Contacts, listings, showings, offers and closings in one model that reflects how your brokerage actually transacts.
- 02
Listing sync & syndication
Direct integrations that push and pull listing data so a change is made once and propagates everywhere.
- 03
Automated lead routing
Rules-based distribution by territory, price band, language or availability, with response-time tracking built in.
- 04
Commission automation
Splits, caps, referral fees and payouts computed automatically from the closing record, with statements generated per agent.
What changes
- Faster first response on every inbound lead
- Listing data that is accurate everywhere without duplicate entry
- Commission runs completed in minutes rather than days
Other business models we serve
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